{"id":11016,"date":"2024-05-01T13:03:46","date_gmt":"2024-05-01T09:33:46","guid":{"rendered":"https:\/\/ospco.net\/direct-marketing-part-1-three-stages-of-a-relationship\/"},"modified":"2024-05-01T13:03:46","modified_gmt":"2024-05-01T09:33:46","slug":"direct-marketing-part-1-three-stages-of-a-relationship","status":"publish","type":"post","link":"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/","title":{"rendered":"Direct Marketing (Part 1: three stages of a relationship)"},"content":{"rendered":"<p>Chapter 1: A marketing plan that brings regret<\/p>\n<p>Chapter 2: The main stages of a relationship<\/p>\n<p>Chapter 3: An introduction to the straightforward marketing checklist<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div dir=\"rtl\">With the expansion of the Internet, the behavior of customers and their purchasing methods have changed, and as a result, companies have adopted new marketing methods along with this change.<\/div>\n<div dir=\"rtl\">Online marketing methods use big data and artificial intelligence to show personalized ads to each person.<\/div>\n<div dir=\"rtl\">Or creating a personalized experience will increase the likelihood of the first purchase and encourage repeat purchases.<\/div>\n<div dir=\"rtl\">To be successful in marketing, we must be able to design the customer journey from the moment they see the first ad to the time they make the first purchase and even after they become our regular customers.<\/div>\n<div dir=\"rtl\">This book can be a good start for people who want to step in the right direction of digital marketing.<\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\"><strong>Introduction<\/strong><\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\">Marketing should be simple and responsive. A sales funnel is the foundation of an effective digital marketing plan. After designing your <a href=\"https:\/\/ospco.net\/%d8%a2%d9%85%d9%88%d8%b2%d8%b4-%d9%86%db%8c%d8%b1%d9%88%db%8c-%d9%81%d8%b1%d9%88%d8%b4\/\"> sales<\/a> funnel, advertising can help your sales funnel to be more efficient.<\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\"><strong>season 1: A marketing plan that brings no regrets<\/strong><\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\">1. Brand letter design<\/div>\n<div dir=\"rtl\">2. One-line statement design<\/div>\n<div dir=\"rtl\">3. Basic design for the landing page<\/div>\n<div dir=\"rtl\">4. PDF design of address collector<\/div>\n<div dir=\"rtl\">5. Email campaign design<\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\"><strong>Chapter 2: The main stages of the relationship<\/strong><\/div>\n<div dir=\"rtl\">The reality is that relationships are built over time. For each relationship, the following 3 stages can be imagined:<\/div>\n<div dir=\"rtl\">1. Curiosity<\/div>\n<div dir=\"rtl\">2. Awareness<\/div>\n<div dir=\"rtl\">3. Commitment<\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\">Step 1 &#8211; Curiosity<\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\">Can this person, product or service help me survive and heal my pain?<\/div>\n<div dir=\"rtl\">A person, product, or brand that is able to help us survive and thrive is essentially trying to activate a life-sustaining mechanism in our minds to stimulate our curiosity.<\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\">In the case of marketing, you need to tell the audience clearly how you are going to help them survive in the website header, email title, etc.<\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\">In any case, the main point is: In order to make people curious about your products, you must somehow relate your products to something that will help them survive.<\/div>\n<div dir=\"rtl\">The reality is that the customer has no interest in listening to your story. They want to listen to a story that will heal their pain.<\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\">Step 2- Raising awareness<\/div>\n<div dir=\"rtl\">I don&#8217;t mean that you have to be Allameh Dehr, but you have to have that level of awareness and knowledge about your products so that we, the audience, understand what a certain product is good for.<\/div>\n<div dir=\"rtl\">How are they supposed to solve their problems and help them? She should inform her about how the product works to solve her problem.<\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\">Step 3 &#8211; Commitment<\/div>\n<div dir=\"rtl\">Two important reasons that cause a customer not to buy from you are the following:<\/div>\n<div dir=\"rtl\">1- Either you never ask the customer to reach into her pocket or<\/div>\n<div dir=\"rtl\">2- You ask the customer to pay earlier than the scheduled time.<\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\">When you place buttons like &#8220;order now&#8221; or &#8220;schedule a phone conversation&#8221; on your website, you can be sure that the customer is aware of what they are getting into.<\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\">The secret of marketing and sales is that you have to invite the customer on a journey where the relationship is formed at the right speed and in a natural way.<\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\"><strong>Chapter 3: An introduction to the straightforward marketing checklist<\/strong><\/div>\n<div dir=\"rtl\">\n<div class=\"gs\">\n<div class=\"\">\n<div id=\":ll\" class=\"ii gt\">\n<div id=\":lk\" class=\"a3s aiL \">\n<div dir=\"auto\">How the customer feels about your brand is about branding while marketing is about how to present a special offer. Branding is more concerned with font, color and design, while marketing attracts the customer&#8217;s opinion to buy by putting the right words together.<\/div>\n<div class=\"yj6qo\"><\/div>\n<div class=\"adL\"><\/div>\n<\/div>\n<\/div>\n<div class=\"WhmR8e\" data-hash=\"0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Online marketing methods use big data and artificial intelligence to show personalized ads to each person.<\/p>\n","protected":false},"author":2,"featured_media":10887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1314],"tags":[1431,1427,1428,1433,1432,1429,1430,1377,1434],"class_list":["post-11016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-books","tag-branding","tag-buy","tag-customer","tag-digital-marketing","tag-email-campaign","tag-management-consultant","tag-marketing-consultant","tag-sale","tag-sales-funnel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing<\/title>\n<meta name=\"description\" content=\"Online marketing methods use big data and artificial intelligence to show personalized ads to each person.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing\" \/>\n<meta property=\"og:description\" content=\"Online marketing methods use big data and artificial intelligence to show personalized ads to each person.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0634\u0631\u06a9\u062a \u0645\u0647\u0646\u062f\u0633\u06cc \u067e\u0631\u062f\u0627\u0632\u0634 \u0633\u0627\u062e\u062a\u0627\u0631\u0647\u0627\u06cc \u0628\u0627\u0632 \u062a\u0647\u0631\u0627\u0646 - osp\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-01T09:33:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ospco.net\/wp-content\/uploads\/2024\/05\/Marketing-Made-Simple-Cover-fa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ospmanage\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ospmanage\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/\",\"url\":\"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/\",\"name\":\"Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/ospco.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ospco.net\/wp-content\/uploads\/2024\/05\/Marketing-Made-Simple-Cover-fa.png\",\"datePublished\":\"2024-05-01T09:33:46+00:00\",\"author\":{\"@id\":\"https:\/\/ospco.net\/#\/schema\/person\/61fbe32cb1449f7a0e848f1bf6e9c5fd\"},\"description\":\"Online marketing methods use big data and artificial intelligence to show personalized ads to each person.\",\"breadcrumb\":{\"@id\":\"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/#primaryimage\",\"url\":\"https:\/\/ospco.net\/wp-content\/uploads\/2024\/05\/Marketing-Made-Simple-Cover-fa.png\",\"contentUrl\":\"https:\/\/ospco.net\/wp-content\/uploads\/2024\/05\/Marketing-Made-Simple-Cover-fa.png\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u062e\u0627\u0646\u0647\",\"item\":\"https:\/\/ospco.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Direct Marketing (Part 1: three stages of a relationship)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ospco.net\/#website\",\"url\":\"https:\/\/ospco.net\/\",\"name\":\"\u0634\u0631\u06a9\u062a \u0645\u0647\u0646\u062f\u0633\u06cc \u067e\u0631\u062f\u0627\u0632\u0634 \u0633\u0627\u062e\u062a\u0627\u0631\u0647\u0627\u06cc \u0628\u0627\u0632 \u062a\u0647\u0631\u0627\u0646 - osp\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ospco.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ospco.net\/#\/schema\/person\/61fbe32cb1449f7a0e848f1bf6e9c5fd\",\"name\":\"ospmanage\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ospco.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cc3ab0bb2e1a09b5cc41641d8b9f4134fa2ac0efc1d31b29291fec6c32c52841?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cc3ab0bb2e1a09b5cc41641d8b9f4134fa2ac0efc1d31b29291fec6c32c52841?s=96&d=mm&r=g\",\"caption\":\"ospmanage\"},\"url\":\"https:\/\/ospco.net\/en\/author\/ospmanage\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing","description":"Online marketing methods use big data and artificial intelligence to show personalized ads to each person.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/","og_locale":"en_US","og_type":"article","og_title":"Marketing","og_description":"Online marketing methods use big data and artificial intelligence to show personalized ads to each person.","og_url":"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/","og_site_name":"\u0634\u0631\u06a9\u062a \u0645\u0647\u0646\u062f\u0633\u06cc \u067e\u0631\u062f\u0627\u0632\u0634 \u0633\u0627\u062e\u062a\u0627\u0631\u0647\u0627\u06cc \u0628\u0627\u0632 \u062a\u0647\u0631\u0627\u0646 - osp","article_published_time":"2024-05-01T09:33:46+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/ospco.net\/wp-content\/uploads\/2024\/05\/Marketing-Made-Simple-Cover-fa.png","type":"image\/png"}],"author":"ospmanage","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ospmanage","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/","url":"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/","name":"Marketing","isPartOf":{"@id":"https:\/\/ospco.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/#primaryimage"},"image":{"@id":"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/#primaryimage"},"thumbnailUrl":"https:\/\/ospco.net\/wp-content\/uploads\/2024\/05\/Marketing-Made-Simple-Cover-fa.png","datePublished":"2024-05-01T09:33:46+00:00","author":{"@id":"https:\/\/ospco.net\/#\/schema\/person\/61fbe32cb1449f7a0e848f1bf6e9c5fd"},"description":"Online marketing methods use big data and artificial intelligence to show personalized ads to each person.","breadcrumb":{"@id":"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/#primaryimage","url":"https:\/\/ospco.net\/wp-content\/uploads\/2024\/05\/Marketing-Made-Simple-Cover-fa.png","contentUrl":"https:\/\/ospco.net\/wp-content\/uploads\/2024\/05\/Marketing-Made-Simple-Cover-fa.png","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/ospco.net\/en\/direct-marketing-part-1-three-stages-of-a-relationship\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u062e\u0627\u0646\u0647","item":"https:\/\/ospco.net\/"},{"@type":"ListItem","position":2,"name":"Direct Marketing (Part 1: three stages of a relationship)"}]},{"@type":"WebSite","@id":"https:\/\/ospco.net\/#website","url":"https:\/\/ospco.net\/","name":"\u0634\u0631\u06a9\u062a \u0645\u0647\u0646\u062f\u0633\u06cc \u067e\u0631\u062f\u0627\u0632\u0634 \u0633\u0627\u062e\u062a\u0627\u0631\u0647\u0627\u06cc \u0628\u0627\u0632 \u062a\u0647\u0631\u0627\u0646 - osp","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ospco.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ospco.net\/#\/schema\/person\/61fbe32cb1449f7a0e848f1bf6e9c5fd","name":"ospmanage","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ospco.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cc3ab0bb2e1a09b5cc41641d8b9f4134fa2ac0efc1d31b29291fec6c32c52841?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cc3ab0bb2e1a09b5cc41641d8b9f4134fa2ac0efc1d31b29291fec6c32c52841?s=96&d=mm&r=g","caption":"ospmanage"},"url":"https:\/\/ospco.net\/en\/author\/ospmanage\/"}]}},"_links":{"self":[{"href":"https:\/\/ospco.net\/en\/wp-json\/wp\/v2\/posts\/11016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ospco.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ospco.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ospco.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ospco.net\/en\/wp-json\/wp\/v2\/comments?post=11016"}],"version-history":[{"count":0,"href":"https:\/\/ospco.net\/en\/wp-json\/wp\/v2\/posts\/11016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ospco.net\/en\/wp-json\/wp\/v2\/media\/10887"}],"wp:attachment":[{"href":"https:\/\/ospco.net\/en\/wp-json\/wp\/v2\/media?parent=11016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ospco.net\/en\/wp-json\/wp\/v2\/categories?post=11016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ospco.net\/en\/wp-json\/wp\/v2\/tags?post=11016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}