Direct Marketing (Part 1: three stages of a relationship)
Online marketing methods use big data and artificial intelligence to show personalized ads to each person.
The book of strategic brand management (third part: Brand management)
In brand management, brand strategies have been investigated using a combination of consumer involvement and symbolic meaning.
Strategic brand management book. (Part II: brand equity)
Brand equity can be considered an excess cash flow that results from the association of a brand with related products or services.
The book of strategic brand management (part one)
In building brand value, mentality is more important than reality. And since brands exist only in the minds of customers, brand management is generally called mind management.
