Chapter 1: A marketing plan that brings regret
Chapter 2: The main stages of a relationship
Chapter 3: An introduction to the straightforward marketing checklist
With the expansion of the Internet, the behavior of customers and their purchasing methods have changed, and as a result, companies have adopted new marketing methods along with this change.
Online marketing methods use big data and artificial intelligence to show personalized ads to each person.
Or creating a personalized experience will increase the likelihood of the first purchase and encourage repeat purchases.
To be successful in marketing, we must be able to design the customer journey from the moment they see the first ad to the time they make the first purchase and even after they become our regular customers.
This book can be a good start for people who want to step in the right direction of digital marketing.
Introduction
Marketing should be simple and responsive. A sales funnel is the foundation of an effective digital marketing plan. After designing your sales funnel, advertising can help your sales funnel to be more efficient.
season 1: A marketing plan that brings no regrets
1. Brand letter design
2. One-line statement design
3. Basic design for the landing page
4. PDF design of address collector
5. Email campaign design
Chapter 2: The main stages of the relationship
The reality is that relationships are built over time. For each relationship, the following 3 stages can be imagined:
1. Curiosity
2. Awareness
3. Commitment
Step 1 – Curiosity
Can this person, product or service help me survive and heal my pain?
A person, product, or brand that is able to help us survive and thrive is essentially trying to activate a life-sustaining mechanism in our minds to stimulate our curiosity.
In the case of marketing, you need to tell the audience clearly how you are going to help them survive in the website header, email title, etc.
In any case, the main point is: In order to make people curious about your products, you must somehow relate your products to something that will help them survive.
The reality is that the customer has no interest in listening to your story. They want to listen to a story that will heal their pain.
Step 2- Raising awareness
I don’t mean that you have to be Allameh Dehr, but you have to have that level of awareness and knowledge about your products so that we, the audience, understand what a certain product is good for.
How are they supposed to solve their problems and help them? She should inform her about how the product works to solve her problem.
Step 3 – Commitment
Two important reasons that cause a customer not to buy from you are the following:
1- Either you never ask the customer to reach into her pocket or
2- You ask the customer to pay earlier than the scheduled time.
When you place buttons like “order now” or “schedule a phone conversation” on your website, you can be sure that the customer is aware of what they are getting into.
The secret of marketing and sales is that you have to invite the customer on a journey where the relationship is formed at the right speed and in a natural way.
Chapter 3: An introduction to the straightforward marketing checklist
How the customer feels about your brand is about branding while marketing is about how to present a special offer. Branding is more concerned with font, color and design, while marketing attracts the customer’s opinion to buy by putting the right words together.
